10-second review: In older times, children had only the books and their imagination. Today, there are movies, TV shows, lunchboxes, running shoes, etc.
Title: “The Market Child and Branded Fiction. A Synergism of Children’s Literature, Consumer Culture and New Literacies.” DC Sekeres, Reading Research Quarterly (October/ November/ December/ 2009), pp. 399-414.
Quote: In the days of (1837) Rollo at Play, ‘…he or she would have held an engaging story, full of pragmatic advice and pointed instruction. One can imagine that, during playtime, the child pretended to be Rollo or Cousin Lucy, enacting and altering the character and story to suit his or her imagination.” Today, there are movies, television shows, placemats, stationery, lunchboxes, aprons, running shoes, fan-fiction Web sites and action dolls to augment the child’s imagined Rollo.
Quote: “The Harry Potter brand alone has been licensed to so many products that the estimates range from 200… to more than 500….”
Quote: “The impact of such change is unpredictable and in light of the possible effect on children, important to monitor and understand.”
Comment: Is the child’s imagination constrained or freed by so many products related to the characters? RayS.
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